First Learning Outcome: Recognize the impact of Student Search in funnel management and SEM
Second Learning Outcome: Apply SEM techniques to your Student Search model
Third Learning Outcome: Create a linked strategic communication plan deeper in the funnel
Core Competencies: Collaborative Decision-Making and Consensus-Building
Holistic and Systemic Thinking
Proficiencies: Enrollment Management: Developing Enrollment Mix
Enrollment Management: Enrollment Technology
Intended Audience: Some experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
Presenter(s):
Jacquelyn Elliott Marion Military Institute
Executing a SEM Student Search Process
Description
This session will examine how to turn your Student Search process from a recruiting mindset to a Strategic Enrollment Management outcome. Using case study methodology, this session will examine how to map out and create a true Strategic Enrollment Management Student Search process. No longer should your Search be a recruitment effort. With the right planning and execution, let your Search work for your entire funnel, all the way through the freshman year. Come to this session ready to participate, learn, share and engage.
Submission ID:
.1799
Day:
Time: