First Learning Outcome: Understand why models for change management matter.
Second Learning Outcome: Appreciate the importance of early stages of change management based on Kotter (2008) and research being shared.
Third Learning Outcome: Understand how SEM leaders described their experience of managing a change process for student recruitment.
Core Competencies: Change Management
Leadership and Management
Proficiencies: Enrollment Management: SEM Leadership
Enrollment Management: Enrollment Technology
Intended Audience: Senior management (President, Provost, Vice President, Vice Provost); General Audience
Presenter(s):
Suzanne Sharp Liaison International
George Wolf Siena Heights University
The Future of Student Recruitment Communication: Print, Digital, and Mobile-Ready!
Description
Is your recruitment communication strategy a little tired? Are you still sending a traditional viewbook and static print pieces? It’s time to shake it up! Join this session to learn how schools are communicating with prospective students, based on a research project of over 300 schools. We will then share the new paradigm for your communication plan – one that is immediate, personalized, dynamic based on student actions, and leverages multiple channels. Hear directly from Siena Heights University on how their transformed strategy goes far beyond the traditional viewbook.
Submission ID:
M4.1594
Day:
Monday, November 12, 2018
Time:
3:30 PM - 5:00 PM