First Learning Outcome: To be able to compare and contrast Generation Z with Millennials and determine how to serve both populations distinct needs.
Second Learning Outcome: How your institution can measure the success or failure of your communication strategies for short and long term planning.
Third Learning Outcome: To have a clear understanding of the tools needed to reach Generation Z in a hyper connected world.
Core Competencies: Not Applicable
Proficiencies: Not Applicable
Intended Audience: Other
Presenter(s):
Justin Duffell Ellucian
Reaching Generation Z in a Hyper-Connected World
Description
First impressions with prospective students not only have to be relevant, but personalized and timely so you remain top of mind and competitive in this hyper-connected world. Understanding the distinct needs and expectations of Generation Z versus other populations is critical to how your teams engage with these different segments. In this session, learn about connecting with these students on their preferred communication channels, and setting them up for long-term success at your institution.
Submission ID:
W2.3246
Day:
Wednesday, November 14, 2018
Time:
9:15 AM - 10:45 AM