First Learning Outcome: -The impact of FinAid "Melt" and how it's linked to poor processes
Second Learning Outcome: -The gap that's formed when there's a disconnect between Financial Aid and Enrollment on the importance of tailored communications
Third Learning Outcome: -Ways FA and Enrollment are using technology to reduce friction across the student finance journey
Core Competencies: Professional Development and Contributions to the Field
Proficiencies: Not applicable
Intended Audience: General Audience
Presenter(s):
Daniel Gonzales CampusLogic
Mark McGinnis CampusLogic
Bridge the Gap Between Enrollment and Financial Aid to Increase Revenue
Description
You invest a lot in marketing to get the right students into your funnel and enrolled. But SEM efforts are unintentionally hampered by financial aid processes. The student finance journey is a complex maze- faxes? snail mail?- that digital natives won't walk. Outdated FA processes key to successful enrollment planning and student recruitment cause funnel leaks. Innovative student financial services tech by CampusLogic closes those holes, increasing enrollment and retention by up to 7%.
Submission ID:
M3.1874
Day:
Monday, November 12, 2018
Time:
1:30 PM - 3:00 PM