Program-Focused and Project-Based Outreach and Recruitment
Cohort-based learning has dramatically gained traction. Gen Z has particularly embraced cohort-based learning because of peer-to-peer influence and social media. This session will cover specific outreach strategies to build deeper and longer engagements with potential students by focusing on university programs and using project-based outreach. Strategies are expected to lower the budget, provide multi-level engagement to recruitment staff, and build a more defined funnel for student recruitment.
First Learning Outcome: International Recruitment
Second Learning Outcome: Recruitment Outreach
Third Learning Outcome: Student Engagement
Core Competency: Leadership and Management
Proficiency: International Proficiencies
Presenter(s):
Ling Zhang Central Michigan University
Syed Jamal Collegey
Program-Focused and Project-Based Outreach and Recruitment
Category
Breakout Session
Description
Intended Audience: General Audience / Intended for Everyone
Submission ID: 25000
Room: Summit 1: 3/29/2023, 10:00 AM - 10:50 AM