Effective Use of CRMs for Communication Across the Campus
More campuses are deploying Client Relationship Management (CRM) systems for communication across the campus with current students. There are various tools and approaches to using CRMs. This session will feature presenters from different institutions to talk about how their campuses are effectively using CRMs.
First Learning Outcome: Collaboration with other communicators on campus
Second Learning Outcome: Deploying CRMs and other tools for communication management
Third Learning Outcome: Structuring effective communication messages and communication campaign.
Core Competency: Communication
Proficiency: Enrollment Management Proficiencies
Presenter(s):
Sam Fugazzotto University of Nevada - Las Vegas
Kelley Brundage Kansas State University
Shikha DeFazio University of Oregon
H. Gustafson University of Oregon
Dixie Williams Columbia College
Effective Use of CRMs for Communication Across the Campus
Category
Panel
Description
Intended Audience: General Audience / Intended for Everyone
Submission ID: 24081
Room: Crest 4: 3/29/2023, 09:00 AM - 09:50 AM