Communication and Recruitment: The Roadmap from Prospect to Matriculant

Enrollment managers are faced with a variety of challenges, including a shift in the mindset and expectations of students and families. Are your communication efforts shifting to reach your audience? In this session we'll discuss the communication journey from prospect to matriculant. Hear data from student focus groups, understand the importance of segmentation and timing in your communication flow, and learn how to better collaborate with campus partners to enhance your recruitment efforts.

First Learning Outcome: Student perceptions and expectations 

Second Learning Outcome: Communication segmentation

Third Learning Outcome: Communication timing

Core Competency: Communication

Proficiency: Admissions Proficiencies

Presenter(s): 

Becky Tankersley Georgia Institute of Technology-Atlanta