Not Always Right? Customer Service in Higher Education Institutions

Traditionally, customer service hasn't been an important aspect of the higher education experience. Students attended their chosen institution with an expectation personal responsibility and little assistance. As institutional choices increase, as well as ways to engage with those institutions, administrations must examine the need for incorporating customer service attitudes in their academic offerings. This session will look at creating effective, student centered cultures within institutions.

First Learning Outcome: Reassess views of "customer service" in a higher education context 

Second Learning Outcome: Identify institutional deficits regarding student services

Third Learning Outcome: Consider "easy" ways of incorporating student centered procedures within your office

Core Competency: Leadership and Management

Proficiency: Records & Academic Services Proficiencies

Presenter(s): 

Morgan Jackson The University of Alabama