Data-Driven Methodology to Identify Untapped Student Populations for Marketing, Recruitment, or Program Expansion

Due to declining enrollment trends in select graduate programs, institutions are searching for new markets to boost enrollment. To stay competitive, institutions should continuously adopt and evaluate data-driven methods for identifying potential markets. This session showcases a method to integrate public institutional data with other colleges and universities’ tuition benefits to identify new growth opportunities and partnerships for institutions while also maximizing tuition benefits for learners.

First Learning Outcome: Identify and explore growth opportunities for your institution 

Second Learning Outcome: Identify the data skills and tools available at your institution to perform data collection and analysis.

Third Learning Outcome: Recognize how publicly available data combined with employer educational benefits can produce meaningful insights

Core Competency: Interpretation and Application of Institutional and External Data

Proficiency: Admissions Proficiencies

Presenter(s): 

Alex Fronduto Northeastern University

Heidi Bishop Northeastern University