Yes, there will be additional presenters for this sessionCommittee: Group II: International Education
First Learning Outcome: Better understand how to reach international market more efficiently
Second Learning Outcome: Explore various virtual recruitment models
Third Learning Outcome: Identify possible partnerships in various markets
Core Competency: Problem Solving
Proficiency: International Proficiencies
Intended Audience: General Audience / Intended for Everyone
Higher education institutions had to transform their recruitment models and “go virtual” in order to reach prospective international students and their parents. Presenters will share insights and expertise from a number of markets/colleagues to create effective and engaging communications in a virtual environment. This session will focus on partnerships and different markets examples (Latin America, Southeast Asia, Europe/Eurasia) of strategies for colleges and universities to virtually access a diverse international audience now and beyond pandemic years
Presenter(s):
Vanessa Andrade California State University Northridge
Ling Zhang Central Michigan University
Strategic Virtual Communication as a Tool to Reach a Diverse Global Audience
Category
Breakout Sessions
Description
Higher education institutions had to transform their recruitment models and “go virtual” in order to reach prospective international students and their parents. This session will focus on partnerships and different markets examples (Latin America, Southeast Asia, Europe/Eurasia) of strategies for colleges and universities to virtually access a diverse international audience now and beyond pandemic years
Submission ID: 19172
Room C121-122: 4/6/2022, 11:00 AM - 11:45 AM