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  • Annual Meeting (2022) - 107th AACRAO Annual Meeting Gallery
  • Strategic Virtual Communication as a Tool to Reach a Diverse Global Audience

Yes, there will be additional presenters for this sessionCommittee: Group II: International Education

First Learning Outcome: Better understand how to reach international market more efficiently 

Second Learning Outcome: Explore various virtual recruitment models

Third Learning Outcome: Identify possible partnerships in various markets

Core Competency: Problem Solving

Proficiency: International Proficiencies

Intended Audience: General Audience / Intended for Everyone

Higher education institutions had to transform their recruitment models and “go virtual” in order to reach prospective international students and their parents. Presenters will share insights and expertise from a number of markets/colleagues to create effective and engaging communications in a virtual environment. This session will focus on partnerships and different markets examples (Latin America, Southeast Asia, Europe/Eurasia) of strategies for colleges and universities to virtually access a diverse international audience now and beyond pandemic years

Presenter(s): 

Vanessa Andrade California State University Northridge

Ling Zhang Central Michigan University

 

 

 

Strategic Virtual Communication as a Tool to Reach a Diverse Global Audience

Category

Breakout Sessions

Description

Higher education institutions had to transform their recruitment models and “go virtual” in order to reach prospective international students and their parents. This session will focus on partnerships and different markets examples (Latin America, Southeast Asia, Europe/Eurasia) of strategies for colleges and universities to virtually access a diverse international audience now and beyond pandemic years

Submission ID: 19172

Room C121-122:  4/6/2022, 11:00 AM - 11:45 AM

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