No, I will be the only presenterCommittee: Group I: Admissions and Enrollment Management
First Learning Outcome: Attendees will gain the skills to evaluate processes that are creating friction or difficulties for their students or families.
Second Learning Outcome: Attendees will gain the skills to build a culture change on campus to focus on students feeling welcomed and wanted.
Third Learning Outcome: Attendees will gain insight to identify opportunities for internal changes to increase enrollment.
Core Competency: Change Management
Proficiency: Admissions Proficiencies
Intended Audience: General Audience / Intended for Everyone
The University of Cincinnati has seen 8 years of record enrollment growth but was continuing to see a significant amount of melt in its incoming first-year class. In addition, communication issues related to COVID and the enrollment pressures it brought, highlighted critical obstacles and issues being placed in students’ path to enrollment. UC launched a program called the Admitted Student Experience Project with the goal of reducing friction for incoming students. The university reviewed each touchpoint, communication, business process, and required task a student is expected to complete from the time of admission to their first day of class with the goal of reducing friction. The emphasis was on highlighting special benchmarks, “moments that matter” while streamlining the routine university business processes that were making the transition to college a bad experience for students and families or worse were causing students to not continue the process. This presentation will share the journey the University of Cincinnati has taken to identify and address issues as well as some of the initial wins.
Presenter(s):
Jack Miner University of Cincinnati
Reimagining the Admitted Student Experience
Category
Breakout Sessions
Description
The University of Cincinnati wanted to address new student melt. UC launched its Admitted Student Experience Project to reduce friction for incoming students. They reviewed each touchpoint, communication, business process, and required task a student is expected to complete from admission to the first day of class. The focus became creating “moments that matter” while streamlining the routine university business processes that were impeding successful transition to college.
Submission ID: 17898
Room D137-138L: 4/5/2022, 05:15 PM - 06:00 PM