Strategically Building a Recruitment Plan: A Two-Year Focus

Day: Monday, November 15, 2021

Time: 10:30 AM - 12:00 PM

Room: Banyan

First Learning Outcome: Develop an understanding of marketing and advertising as related to two-year institutions, including a focus on competitive advantages, influences and factors, strategic student searches, and communication plans.

Second Learning Outcome: Learn how to better tell their institution's story, including developing a storytelling kit, strength in specificity, and an elevator speech.

Third Learning Outcome: Learn the fundamentals of building a recruitment plan, including territory management, creating efficiencies in admissions, successful campus events, counselor and community relations, and more.

Core Competencies: Leadership and Management, Problem Solving

Proficiencies: Enrollment Management: Developing Enrollment Mix, Enrollment Management: Staffing Leadership

Intended Audience: General Audience