Effectively Communicating Your Financial Aid Offer
Day: Monday, November 15, 2021
Time: 1:30 PM - 2:30 PM
Room: Banyan
First Learning Outcome: Clearly articulate value proposition.
Second Learning Outcome: Understand tools to engage students/families in financial aid/cost conversation.
Third Learning Outcome: Access actionable intelligence to guide yield activities.
Core Competencies: Communication, Technological Knowledge
Proficiencies: Admissions: Creating a Communications Plan, Enrollment Management: Enrollment Technology
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
Effectively Communicating Your Financial Aid Offer
Category
Session
Description
According to a recent study, more than 45% of students nationwide are accepted to at least four colleges. Is your financial aid award articulating the value proposition necessary to secure enrollment?
This session will share tactics for turning a transaction-based financial aid document into a powerful and interactive experience that engages prospective students and their families and provides your staff with actionable intelligence to guide yield activities.
Presenter(s):
Christopher Smith Kansas State University
Dr. Christopher Smith Kansas State University Polytechnic Campus