The 2021 Undergraduate Inquiry Response Project
Day: Tuesday, November 16, 2021
Time: 1:30 PM - 3:00 PM
Room: Palmetto 8
First Learning Outcome: Gain a sense of how peer institutions are communicating with prospective students.
Second Learning Outcome: Explore how their institution responds to student inquiries and the impression being given.
Third Learning Outcome: Learn best practices for recruitment communication plans as demonstrated by member institutions.
Core Competencies: Interpretation and Application of Institutional and External Data, Communication
Proficiencies: Admissions: Creating a Communications Plan, Enrollment Management: SEM Assessment
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
The 2021 Undergraduate Inquiry Response Project
Category
Session
Description
Have you ever wondered how you stack up against the competition for student recruitment?
We've done the research on inquiry response for you.
In this session, we will look at data from the 2021 Undergraduate Inquiry Response Project of over 400 schools from across the country. The project looked at how prospective students navigate a college website, how quickly schools respond to student inquiries, how personalized schools' responses are and how many channels are used to engage prospects.
Presenter(s):
George Wolf Siena Heights University