The Continued Evolution and Strategic Importance of Graduate Enrollment Management (GEM) to Support the New Realities Post COVID-19
Day: Tuesday, November 16, 2021
Time: 3:30 PM - 4:30 PM
Room: Palmetto 8
First Learning Outcome: Discuss the emergence of graduate enrollment management and identify strategies and underlying tactics to create a graduate level enrollment plan.
Second Learning Outcome: Learn about the benefits of an integrated interdependence model to support graduate enrollment management
Third Learning Outcome: Evaluate operations to see where there might be opportunities to be a catalyst for change on their own campus.
Core Competencies: Leadership and Management, Problem Solving
Proficiencies: Admissions: Strategic Staffing and Operations, Enrollment Management: SEM Leadership
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
The Continued Evolution and Strategic Importance of Graduate Enrollment Management (GEM) to Support the New Realities Post COVID-19
Category
Session
Description
Graduate Enrollment Management (GEM) continues to emerge in visibility and importance, yet an absence of strategic decision-making places institutions at a disadvantage for enrollment planning with decisions made on past performance and intuition rather than predictive trends. This session will provide a history and evolution on the emergence of GEM from both strategic and operational perspectives. Session attendees will be provided tools and resources to support GEM efforts on their campuses.
Presenter(s):
Ariana Balayan UMass Medical School
Christopher Connor University at Buffalo, The State University of New York
Joshua LaFave Clarkson University