Admissions, Financial Aid and Marketing: A One Team Approach
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First Learning Outcome: Participants will be able to identify how to build a high-functioning, integrated team
Second Learning Outcome: Participants will learn how to leverage the connections between marketing, aid and admissions into powerful actions and activities that result in successful enrollment outcomes.
Third Learning Outcome: Participants will learn strategies for building buy in from stakeholders
Core Competencies: Change Management, Holistic and Systemic Thinking
Proficiencies: Enrollment Management: SEM Leadership
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
Admissions, Financial Aid and Marketing: A One Team Approach
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Description
Siena College is a small, private, regional, liberal arts school with a high discount rate. On paper, it’s not the place you’d expect to have enrolled three record classes in a row—knocking revenue goals out of the park in the process. What’s our secret? Marketing, sales and pricing are built as one strategy and marketing, admissions and financial aid work as one team.
Presenter(s):
Allison Turcio Siena College
Ned Jones Siena College
Katie Szalda Siena College
Robin Wojcik Siena College