Day:
Wednesday, October 28,2020
Time:
1:15 PM - 2:00 PM
First Learning Outcome: Deliver key messages to the right audience at the right time
Second Learning Outcome: Collaboration on campus to develop focused communications
Third Learning Outcome: Communication plan that aligns with your institution's strategic enrollment initiatives
Core Competencies: Collaborative Decision-Making and Consensus-Building, Problem Solving
Proficiencies: Admissions: Creating a Communications Plan, Enrollment Management: Staffing Leadership
Intended Audience: New to the profession, Some experience in the profession
How to be a unicorn: Increasing community college enrollment when everything says you shouldn't
Category
Session
Description
Historically in times of economic prosperity, enrollment at our nation's community colleges decline. Come find out how Florida Gateway College and Marion Technical College in Ohio have had success in being unicorns - rare institutions that have had enrollment increases. Prior to discovering Florida Gateway College's One Stop Enrollment Days, Marion Tech was realizing and projecting an enrollment decline for Fall 2019. Upon learning about FGC's efforts and their willingness to share, MTC developed their own Enrollment Express days. Both schools are attempting to remove as many barriers as they can and encourage students to complete all of their enrollment steps in one day. At this session, you will see first-hand marketing efforts as well as actual demonstrated results.
Submission ID:
14075
Presenter(s):
Amy Adams Marion Technical College