The pandemic has required reactive attention to the immediate rather than proactive attention to the strategic. Hours of virtual meetings about COVID-19 response distract leadership, committees, and teams from the work of planning and implementing SEM. Explore how to keep institutional leadership engaged in SEM, apply operational COVID lessons learned to adjust SEM plans, manage “initiative fatigue”, and create effective SEM teams as a proactive response for enrollment health in a crisis.


This workshop will deal with keeping institutional leadership engaged with SEM as a campus-wide enterprise tool while operationally applying COVID lessons learned to adjust SEM plans on the fly. Participants will explore how to manage initiative fatigue by using a concept called LinkEX to link and integrate multiple initiatives with SEM to extend benefit for the institution. Content will include best practices for building and supporting effective SEM planning committees and implementation teams as the cornerstone of a proactive response to enrollment health in the face of a pandemic.

This will be an interactive workshop with the opportunity for participants to engage with the presenters and each other to share experiences and explore solutions to problems encountered in the current crisis. Appropriate for both enrollment leaders and staff.

Submission ID:

13778

Presenter(s):

Clayton Smith University of Windsor

Stan Henderson AACRAO - American Association of Collegiate Registrars and Admissions Officers

Christine Kerlin AACRAO Consulting (AC)

Jody Gordon AACRAO Consulting (AC)