Day:
Thursday, October 29, 2020
Time:
12:15 PM - 1:00 PM
First Learning Outcome: Consider a different approach focused on collaboration
Second Learning Outcome: Understand ways you marketing and admissions shops can collaborate
Third Learning Outcome: Tried strategies to collaborate
Core Competencies: Collaborative Decision-Making and Consensus-Building, Communication
Proficiencies: Admissions: Evaluating Emerging Technologies, Admissions: Strategic Staffing and Operations
Intended Audience: Some experience in the profession
Bridging the Gap Between Creatives and Enrollment Managers
Category
Session
Description
Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management continues to grow, collaboration between the marketing and admission office will be critical for success. This session will offer ten techniques these offices can employ, regardless of their campus structure that is currently utilized, to better work together and collaborate to enroll students. These suggestions are practical techniques based on lessons learned at Arkansas Tech University, as it sought to increase collaboration between offices.
Submission ID:
13624
Presenter(s):
Carrie Phillips Arkansas Tech University