Day:
Wednesday, October 28,2020
Time:
3:15 PM - 5:00 PM
First Learning Outcome: Capacity to create and foster a culture of data-informed decision-making by delivering the right message, to the right audience, at the right time, while optimizing enrollment management
Second Learning Outcome: Capacity to develop a key understanding of audiences and student characteristics to influence enrollment
Third Learning Outcome: Capacity to create an infrastructure to support enrollment strategy and insights
Core Competencies: Interpretation and Application of Institutional and External Data, Problem Solving
Proficiencies: Admissions: Market Analysis, Records & Acad. Svcs.: Reporting & Institutional Research
Intended Audience: Some experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)
Connecting the Dots: Using Insights to Develop Strategies for New Student Enrollment
Category
Workshop
Description
Understanding an undergraduate’s path to enrollment choice was already complex. With the recent challenges facing higher education, there is a greater need to ‘connect the dots’ in terms of data and insights so actionable strategies can be developed that work to an institution’s advantage. This session will walk through key questions that have been answered regarding undergraduate recruitment and provide strategies that have proven to be successful to take back to your own institution.
Submission ID:
13399
Presenter(s):
Boyd Bradshaw IUPUI
Ashley Miller IUPUI
Dr. Stephen Graunke IUPUI