Committee: Group III: Records and Academic Services
First Learning Outcome: Implementing a marketing strategy to get students informed
Second Learning Outcome: Utilizing registration and student data to target student groups
Third Learning Outcome: Learning to craft social media content that attracts students
Core Competency:
Proficiency: Enrollment Management Proficiencies
Intended Audience: General Audience / Intended for Everyone
Presenter(s):
Alexander Taylor Elon University
Improve Your Marketing to Increase Summer Enrollment
Category
Session
Description
To ease financial concerns, administrators have looked to alternative methods like summer enrollment to offset enrollment losses. In 2019, Elon University began a rebrand of Elon Summer to implement a comprehensive marketing strategy. Little did we know, with the effects of COVID-19, this initiative was more important than ever. In this session, we will discuss how we developed our strategy, targeted certain student groups, and created content to increase our summer enrollment by 40%.
Submission ID:
12800
Day:
Monday, March 29, 2021
Time:
3:00 PM - 4:00 PM (Eastern Time)
Room:
Breakout E