Committee: Group VII: AACRAO Office
First Learning Outcome: 1. Ability to develop a comprehensive undergraduate communication plan with an appropriate mix of print, email, phone calls, texting, and social media
Second Learning Outcome: 2. Knowledge of the current generation of prospective students including their preferences for communication channels, timing, and messages
Third Learning Outcome: 3. Understanding of the importance of institutional brand consistency and how to incorporate brand into the communications plan
Core Competency:
Proficiency: Admissions Proficiencies
Intended Audience: General Audience / Intended for Everyone
Presenter(s):
Lee Furbeck Central Michigan University
Abby Dean Central Michigan University
Workshop: Creating a Collaborative Communication Plan to Reach Today’s Prospective Students
Category
Workshop - Half Day
Description
What is the best way to reach prospective college students today? Do you still need to send them viewbooks and direct mail? What’s the best use of texting and social media? How about parents? In today’s hyper-competitive environment, an integrated communications and marketing strategy can make an institution stand out from its competition. Workshop participants will leave with an understanding of the current generation of prospective students and an outline of a comprehensive communication plan.
Submission ID:
8940
Day:
Sunday, April 5, 2020
Time:
8:30 AM - 11:30 AM
Room:
R06 Workshop