Committee: Group I: Admissions and Enrollment Management
First Learning Outcome: Effective use of Leveraging Scarce funds
Second Learning Outcome: Bridging Grad. EM with Traditional SEM
Third Learning Outcome: Better understanding of formula funding and yield conversions
Core Competency:
Proficiency: Enrollment Management Proficiencies
Intended Audience: Significant Experience in the Profession
Presenter(s):
Randall Langston Texas Woman's University
Re-Imagining Graduate Enrollment Management: Strategic Approaches for Leveraging Scholarships to Impact Yield and Campus Revenue
Category
Session
Description
In this session, participants will learn how one institution successfully re-visioned graduate enrollment management from a headcount based approach to one that incorporated traditional SEM principles and best practices. By examining recruitment through an empirical revenue based strategy this institution experienced an increase new student enrollment by12% in Summer and a further 13% in the fall.
Submission ID:
8249
Day:
Wednesday, April 8, 2020
Time:
10:00 AM - 10:45 AM
Room:
208/209 Breakout