Committee: Group I: Admissions and Enrollment Management
First Learning Outcome: Marketing best practices
Second Learning Outcome: Bridging the divide between enrollment and marketing departments
Third Learning Outcome: Collaboration across departments
Core Competency:
Proficiency: Admissions Proficiencies
Intended Audience: Some Experience in the Profession
Presenter(s):
Carrie Phillips Arkansas Tech University
Bridging the Gap Between Creatives and Enrollment Managers
Category
Session
Description
Marketing teams and enrollment teams often have different ideas about what works and what doesn’t when it comes to student recruitment. But we're all on the same team! In this session we will discuss real-life examples of collaboration and provide 10 tips to help campus marketers and enrollment professionals bridge the creative divide. You’ll leave this session with take home strategies to guide your interactions, and you’ll be prepared to turn campus creatives into your some of your closest allies.
Submission ID:
8153
Day:
Tuesday, April 7, 2020
Time:
4:15 PM - 5:00 PM
Room:
222 Breakout