Committee: Group I: Admissions and Enrollment Management
First Learning Outcome: Participants will have a clear understanding of how important a strategic plan based on a university’s unique value proposition is to develop an efficient and targeted marketing plan.
Second Learning Outcome: Participants will gain a broader knowledge of the recruitment funnel and how the concepts of demand generation and demand yield can impact traffic through the funnel.
Third Learning Outcome: Participants will be able to begin analyzing their marketing workflow and determine what aspects could be strengthened to create higher conversion and yield percentages.
Core Competency:
Proficiency:
Intended Audience: Some Experience in the Profession
Presenter(s):
Shannon Sevier St. Mary's University School of Law
Mike Fogarty MF Digital Marketing
Developing an Effective Evidence-Based Digital Marketing Campaign
Category
Session
Description
This session will focus on the development of a robust digital marketing campaign based on market research and one law school’s strategic marketing plan. Each aspect of the campaign will be discussed from planning, cyclic workflow, social media lead generation, prospect nurturing through individualized URLs and revisions to digital information delivery based upon market feedback and information consumption data.
Submission ID:
7970
Day:
Monday, April 6, 2020
Time:
11:00 AM - 11:45 AM
Room:
218/219 Breakout