Day:
Tuesday, November 5, 2019
Time:
3:15 PM - 4:15 PM
Location:
Morocco, Mezzanine Level
First Learning Outcome: - Identify the two highest-impact communication channels for reaching prospective students
Second Learning Outcome: - Describe how students’ communication preferences change throughout their college search
Third Learning Outcome: - Name two to three ways that students’ social media behaviors have shifted 2017
Core Competencies: Not Applicable
Proficiencies: Not Applicable
Intended Audience: Other
Important Trends to Inform Your Communication Spend
Category
Corporate Presentation
Description
In our current era of rapidly changing communication platforms and shifting student preferences, crafting an effective communications strategy is becoming an increasingly complex task for enrollment professionals. Attendees of this session will learn how findings from EAB’s recent survey of over 9000 high school students can help them navigate this complex landscape. In addition to exploring emerging trends in student preferences, this session will provide actionable takeaways to help enrollment leaders maximize the impact of their communication spend.
Submission ID:
9614
Presenter(s):
Al Newell EAB Enrollment Services
Winner Status
- Corporate