Day:
Wednesday, November 6, 2019
Time:
10:00 AM - 11:00 AM
Location:
Topaz, Lobby Level
First Learning Outcome: articulate the ways in which all level of staff can impact enrollment management
Second Learning Outcome: understand the importance of managing data/the myth behind the data unicorn
Third Learning Outcome: identify potential barriers to successful culture change around enrollment management
Core Competencies: Holistic and Systemic Thinking, Interpretation and Application of Institutional and External Data
Proficiencies: Enrollment Management: SEM Leadership, Records & Acad. Svcs.: Data Systems Management
Intended Audience: Some experience in the profession
SEM is Everywhere: Building an Enrollment Management-oriented Culture
Category
Session
Description
California State University, Dominguez Hills is located in the Los Angeles area and part of a 23-school public higher education system. The institution has 15,000 students, serving both undergraduate and graduate students and is not expected to grow beyond 20,000 students. As one of the only non-impacted CSU campuses in this region of California, with the number of eligible to enroll students increasing in the state, and legislature guiding campuses to reduce time to degree completion, the campus found it to be an imperative time to ensure success in enrollment management. Texas A & M, San Antonio, a public higher education institution in San Antonio, Texas, has 6,500 students and is looking to grow enrollment considerably as part of the Texas A&M school system. The presentation will bring in examples from both institutions, allowing there to be a rich discussion of enrollment management culture change on two similar yet different campuses. Instinctually, leaders in enrollment management know that the actual work is not for 1 or 2 offices, but rather the work of an entire campus community, to varying degrees. The campus community needs to understand the institution’s strategic plan, how managing enrollment helps support this plan, and how each job on campus contributes to enrollment management. Where do leaders in Enrollment Management start when there are so many ideas floating around campus about what enrollment management actually is? What is Enrollment Management?
“That’s like making sure everyone gets classes, right” or “Figuring out if the campus has enough space to serve all the students that they let in” or “Making sure there are enough students in my program”
To address the variety of thoughts, feelings, ideas about, leaders in enrollment management must educate the campus and manage the message. This presentation will explain how to develop a plan for educating various campus constituencies around enrollment management. The goal of this plan was to ensure that the campus community understood how their job, office, program, duties helped support-shaping enrollment for the campus. The rationale behind this approach is that when staff can directly see themselves in contributing to important work, they themselves will become more invested in the work and develop professionally with big picture thinking skills. By sharing this plan, the presenters will also address the world of data, the importance of managing the data with the message, and the myth that is the “data unicorn.” Moving from data, there will be a section devoted to an honest look into the roadblocks encountered and how the team overcame some of these obstacles. The later part of this presentation will explore the sustainability of this type of approach to campus culture change and explore what it takes to keep the momentum moving forward in times of constant changes in leadership and initiatives.
Submission ID:
7799
Presenter(s):
Tara Hardee California State University, Dominguez Hills
Brandy Mclelland Texas A&M University - San Antonio
Winner Status
- Session