Structuring SEM Conversations Across the Institution
Strategic enrollment management (SEM) has been described as “a complex, multifaceted, enterprise” (Hossler & Bontrager, 2015, p. 531) that is best when developed in conjunction with input and collaboration from campus constituents at all levels of the organization. However, meaningfully involving the relevant campus stakeholders at all levels in the SEM planning process can be organizationally challenging. Bontrager and Green present a SEM Organizational Framework that models how to engage broad constituents and leaders in the SEM planning across the organization via "linked teams" (p. 535). This model "provides guidance on how the interaction and separation of teams into distinct roles can facilitate the plan's development" (p. 536). So, what does this model look like in practice? As a precursor to starting SEM planning, Clackamas Community College established the Access, Recruitment, and Retention (ARC) committee, successfully establishing a multidisciplinary committee of staff and faculty dedicated to addressing issues related to recruitment and retention at the institution. This committee functions as a critical component of the SEM organizational structure necessary to link practical ideas from those in front line roles with the vision of the executive leadership and to provide an organizational structure robust enough to engage members from across the campus in providing input with the SEM plan. Learn what worked, what needed to be adapted to fit our campus culture, and how this committee facilitated the development and implementation of our institutional SEM plan.
Hossler, D., & Bontrager, B. (2015). Handbook of strategic enrollment management. Jossey-Bass higher and adult education series. San Francisco, California: Jossey-Bass.
Tara Sprehe Clackamas Community College
Wednesday, November 6, 2019
10:00 AM - 11:00 AM
Governors Lecture Hall, Lobby Level
First Learning Outcome: Participants will learn about Bontrager and Green’s SEM Organizational Framework and how it relates to developing and implementing a SEM plan in the Community College Setting.
Second Learning Outcome: 2. Participants will understand foundational concepts of how to engage campus stakeholders at all levels in the development and implementation of a SEM plan.
Third Learning Outcome: 3. Participants will learn how to apply and adapt this model to their own organizational setting as part of developing and implementing an SEM plan.
Core Competencies: Holistic and Systemic Thinking, Professional Development and Contributions to the Field
Proficiencies: Admissions: Market Analysis, Enrollment Management: SEM Leadership
Intended Audience: New to the profession, Some experience in the profession