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First Learning Outcome: Analyze campaigns in real-time
Second Learning Outcome: Identify changes in enrollment trends and sentiment
Third Learning Outcome: Compare actual costs, and ROI for segments, campaigns, channels and more
Core Competencies: Problem Solving, Communication
Proficiencies: Enrollment Management: SEM Leadership, Enrollment Management: Enrollment Technology
Intended Audience: Senior management (President, Provost, Vice President, Vice Provost), General Audience
From Zero to Dashboard Hero: Turn Enrollment Data into Actionable Marketing Insight
Category
Session
Description
Discover how you can better visualize and interact with your prospective and current student data. We will showcase our marketing dashboard that presents historical, real-time and predictive analytics for more informed enrollment marketing decision making. See how we integrated student data, along with third-party applications, including Google Ads and Analytics, Bing Ads, Facebook/Instagram, Twitter, LinkedIn and brand monitoring services, to measure performance of marketing campaigns and impact on program enrollment and class density. Watch us easily reallocate spending from one marketing campaign to another based on enrollment data displayed in a single dashboard.
Submission ID:
7667
Presenter(s):
Brian Mullen Lone Star College
Brandy Beucler Lone Star College
Poornima Swaminathan Lone Star College