Day:
Monday, November 4, 2019
Time:
10:30 AM - 12:00 PM
Location:
Madrid, Mezzanine Level
First Learning Outcome: Explore how Peru State College and Massachusetts College of Liberal Arts transformed their student search strategies.
Second Learning Outcome: Recognize proven strategies that can be applied at their own schools to increase response to search.
Third Learning Outcome: Understand the importance of including an immediate and relevant response to prospective students as part of your search.
Core Competencies: Interpretation and Application of Institutional and External Data, Communication
Proficiencies: Admissions: Creating a Communications Plan
Intended Audience: Some experience in the profession, Significant experience in the profession
5 Keys to a Successful Search Program
Category
Session
Description
As the student market for traditional students shrinks, schools must find ways to stand out in a student search to reach best-fit students. After all, the right strategies can improve your results. During this session, Cindy Cammack, Director of the Office of Admissions at Peru State College, and Gina Puc, Director of Admissions at Massachusetts College of Liberal Arts, will share data on search strategies that can nearly double response rate and provide insight into their own search programs. Come prepared to assess your current search strategy, learn some tips for improving results and discuss barriers to modifying your strategies.
Submission ID:
6578
Presenter(s):
Cindy Cammack Peru State College
Jennifer Crump Central Methodist University
Winner Status
- Session