Day:
Monday, November 4, 2019
Time:
10:30 AM - 12:00 PM
Location:
Emerald, Lobby Level
First Learning Outcome: Holistic understanding of SEM campus wide
Second Learning Outcome: Collaborative approaches toward cross divisional collaboration
Third Learning Outcome: Palatable risk taking approaches in both SEM and GEM
Core Competencies: Change Management, Problem Solving
Proficiencies: Enrollment Management: SEM Assessment, Enrollment Management: Developing Enrollment Mix
Intended Audience: Significant experience in the profession, Faculty
Integrating Traditional EM practices into a Robust and Successful Graduate Enrollment Management Strategy for Recruitment
Category
Session
Description
In this session the presenters will share with participants how one institution successfully re-visioned graduate enrollment management from a headcount based approach to one that incorporated strategies for increasing enrollment by examining recruitment through an empirical revenue based lens. By implementing traditional enrollment management principles and best practices, the institution as able to increase new student enrollment by 12% in Summer and a further 13% in the Fall. By utilizing traditional EM related best practices and principals, Special attention will be placed on describing factors implicated in this success including, but not limited to: (1) purposeful communication between EM, The Graduate School and academic affairs: (2) ability to look outside the box and take measured risks; and (3) exploration of alignment between formula funding models and a student success based enrollment environment.
Submission ID:
6270
Presenter(s):
Randall Langston Texas Woman's University
Carolyn Kapinus Texas Woman's University
Winner Status
- Session