Day:
Wednesday, November 6, 2019
Time:
10:00 AM - 11:00 AM
Location:
Miro, Mezzanine Level
First Learning Outcome: Automate follow-up processes and nurture prospective students
Second Learning Outcome: Identify and act on applicant and enrollment trends
Third Learning Outcome: Reduce recruitment funnel attrition and summer melt.
Core Competencies: Professional Development and Contributions to the Field
Proficiencies: Enrollment Management: Developing Enrollment Mix, Enrollment Management: SEM Leadership
Intended Audience: General Audience
How to Increase Prospective Student Engagement to Meet Enrollment Goals
Category
Corporate Presentation
Description
Meeting your enrollment goals requires developing authentic relationships with prospective and admitted students. But how do stretched recruitment and admissions teams create 1:1 engagement at scale? Learn how to build stronger relationships, and overcome summer melt, by creating personalized journeys for prospects, applicants, and admitted students. In addition, discover how AI is changing how institutions find, attract, and engage with prospective students, giving them fresh insights into what drives yield. In this session, you’ll learn how to harness CRM-driven insights
Submission ID:
10556
Presenter(s):
Margo Martinez Salesforce.org
Jessica Talbert, Salesforce.org
Winner Status
- Corporate