Magic Behind the Metrics: How Admission Leaders Channel Their Inner Imagineers to Drive Enrollment

Creating a successful yield campaign is like orchestrating a great experience—it takes vision, coordination, and a talented cast. This session explores how admission leaders can guide cross-campus teams to build cohesive, student-centered campaigns that inspire action and drive enrollment. Topics include leading with clarity, motivating teams, managing timelines, aligning goals, and collaborating across departments. With practical insights and a sprinkle of Disney magic, you'll learn to lead with purpose, manage with precision, and collaborate with heart to welcome your next class.

Committee Group: Group I: Admissions and Enrollment Management

First Learning Outcome: How to lead with clarity, motivate teams, and set a strategic tone. 

Second Learning Outcome: Project management best practices.

Third Learning Outcome: Creating strategies to engage campus partners and achieve enrollment goals.

Core Competency: Leadership and Management

Proficiency: Admissions Proficiencies

Presenter(s): 

Becky Tankersley Georgia Institute of Technology-Atlanta

Patrick Frazier Western Carolina University