The Case for Clarity: Rethinking Tuition and Scholarships in Strategic Enrollment Planning

Families want simplicity and clarity when it comes to tuition, scholarships, and cost of attendance. This session explores how one institution reimagined its pricing model, using research and cross-functional input to launch a tuition reset and price clarity initiative. Attendees will learn key steps, pitfalls to avoid, and how tuition transparency can be leveraged as a powerful enrollment and mission-aligned strategy.

Committee Group: Group I: Admissions and Enrollment Management

First Learning Outcome: Identify research methods to assess whether price clarity is needed at their institution. 

Second Learning Outcome: Understand key elements of designing and modeling a tuition reset strategy.

Third Learning Outcome: Anticipate challenges in communicating tuition changes to internal and external stakeholders.

Core Competency: Change Management

Proficiency: Enrollment Management Proficiencies

Presenter(s): 

Josh Hibbard Whitworth University