Winning the Retention Game: Building Career Pathways and Sustainable Workloads for Admissions Counselors

High turnover among admissions counselors disrupts recruitment and student relationships. This session explores how to strengthen staff retention by designing clear promotional pathways and creating sustainable workloads. Participants will learn practical strategies to support counselor growth, balance demands, and build healthier enrollment offices that foster long-term success.

Committee Group: Group I: Admissions and Enrollment Management

First Learning Outcome: Identify how turnover impacts recruitment outcomes and office stability. 

Second Learning Outcome: Explore strategies to design promotional pathways that support counselor growth and retention.

Third Learning Outcome: Learn approaches to workload management that balance institutional needs with counselor sustainability.

Core Competency: Leadership and Management

Proficiency: Admissions Proficiencies

Presenter(s): 

Josh Hibbard Whitworth University

Eric Groves University of San Francisco