Enrollment Funnel Optimization - Back to the Future

One of the biggest challenges on the plates of enrollment managers is to reach and exceed the new student recruitment goals being set for institutions across the country. Higher ed enrollment has become increasingly competitive, so we must discover new ways to work more efficiently within the current environment to ensure growth. How can we accomplish this? I have found that success starts by analyzing enrollment data to ensure that our funnel is optimized. This process is often overlooked but must be central to our enrollment strategy in order to find success.

Presenter(s):

Dr. Corey Zink Massachusetts College of Art & Design