From Reactive to Proactive: Leveraging Weekly Data to Drive Enrollment Growth

Kellogg Community College launched the Key Players group in Fall 2021 to support real-time enrollment decisions. This cross-functional team meets weekly during registration to review current data and act quickly. Topics include enrollment trends by student type, targeted outreach, marketing, course capacity, financial aid, advising, and event planning. Since the launch of Key Players, KCC has seen consistent semester-over-semester increases of 5–10% in headcount, credit hours, and contact hours. This session will share how to build a similar team at your institution.

Presenter(s):

Dr. Jenni Kotowski Kellogg Community College