Hidden in Plain Sight: Unmasking Stealth Applicants to Improve Recruitment Strategy

Stealth applicants are on the rise. These students skip traditional engagement pathways and first appear when they apply to an institution. This session dives into who they are, why their numbers are growing, and how enrollment leaders can adapt. Learn how to use data, behavioral insights and digital tactics to find, engage, and convert these invisible applicants into intentional enrollees.

Presenter(s):

Ashley Miller Old Dominion University

Tyler Miller-Gordon Old Dominion University