From Grants to Growth: Leveraging Technology and Leadership to Transform Online Recruitment and Financial Aid Strategy

Abstract: The University of Alabama (UA) Online Recruitment team has recently rebranded their tuition-grants to improve operations in strategic enrollment management. This initiative, coupled with expanded eligibility for tuition grants, aims to enhance recruitment efforts among prospective students, UA current students, alumni, and community college graduates. This session will provide a cohesive framework for other institutions to adopt similar strategies, focusing on the critical interpersonal and technological skills necessary for success.

Presenter(s):

Dr. Hannah Berman University of Alabama

Jessica Richardson University of Alabama