Minding the Gap: Building, and Maintaining, the Bridge Between Enrollment Marketing and Central Communications

Enrollment marketers are increasingly filling a niche gap between admission offices and central communications on college campuses. This session will explore how Georgia Tech's enrollment marketing unit developed its relationship with central communications to support student recruitment and achieve enrollment growth. Attendees will gain insights into the strategies and practices that have driven this growth, and learn how to apply similar approaches within their own institutions.

First Learning Outcome: Understand the role of enrollment marketing in student recruitment. 

Second Learning Outcome: Identify best practices for integrating enrollment marketing with central campus communications.

Third Learning Outcome: Develop actionable plans to implement enrollment marketing strategies in recruitment.

Core Competency: Communication

Proficiency: Admissions Proficiencies

Presenter(s): 

Becky Tankersley Georgia Institute of Technology-Atlanta