Increasing college matriculation when perceptions of college affordability and ROI are influencing our high school students.

The Idaho struggles with one of the lowest college matriculation rates.. Higher education is also criticized as expensive or not a good ROI. The Enroll Idaho Program is a high energy-interactive initiative designed to counter this message to develop a stronger awareness of the importance of continuing education. Since the implementation of the Enroll Idaho program the University of Idaho has realized an increase in the freshman class. Come learn how this program contributed.

First Learning Outcome: Understanding our prospective student market 

Second Learning Outcome: Developing strategies to counter perceptions of higher education

Third Learning Outcome: Learning about the success of one institution's efforts

Core Competency: Problem Solving

Proficiency: Admissions Proficiencies

Presenter(s): 

Dean Kahler University of Idaho

Korbin Reichardt University of Idaho