Adventure is Out There! Communication Tips to Standout to Prospective Students

Every year students are overwhelmed with emails and brochures from colleges around the globe. Each institution has its own distinctive selling points and outcomes, yet they get lost in the noise of a crowded space. How do you stand out and show your school is the place where dreams come true? It starts with storytelling, creating connections, and building relationships! Join us to learn how two different institutions use faith, trust, and a little pixie dust to make our communications stand out!

First Learning Outcome: Recruitment marketing 101 (best practices). 

Second Learning Outcome: Implementing a marketing strategy.

Third Learning Outcome: Audience segmentation and communication.

Core Competency: Communication

Proficiency: Admissions Proficiencies

Presenter(s): 

Becky Tankersley Georgia Institute of Technology-Atlanta

Patrick Fraizer Western Carolina University