The Importance of "S" in SEM: Why Strategy Matters

Often, people refer to this work as “enrollment management,” forgetting the “S” (Strategic) in the acronym of Strategic Enrollment Management (SEM). What really is the difference between EM and SEM? Why is that letter “S” so important? This session will discuss the value and necessity or strategy when approaching enrollment management in an efficient, effective, and comprehensive way. Strategic is critical for long-term planning (vs. annual goal setting) and enables an integrated approach to enrollment and learner success.

Presenter(s):

Christopher Tremblay University of Michigan

Jody Gordon AACRAO - American Association of Collegiate Registrars and Admissions Officers