Creating a Purpose-Built Enrollment Management Roadmap

Intended for new practitioners and institutions looking to reset their enrollment management plan, the presentation will examine the core principles of student recruitment, applicant data management, and cross-functional collaboration in yield and retention activities. Participants will take away a roadmap for implementing their own purpose-built enrollment management practices at their institution.

Presenter(s):

Christopher Holsten Boston College - Woods College of Advancing Studies

Andrew Marx Tufts University

Mark I. Khan Boston University