Adjusting the University for the Market: the Key to Enrollment Growth

Since 2022, following nearly a decade of enrollment decline, Oklahoma City University has seen a consistent, sizable increase in total student enrollment. This has been the result of modifying program offerings to meet the prospective student market demand. Various forms of new curriculum have been implemented, some new prices have been set, and new modalities by which students learn have been introduced. All different student types have been an active part of the SEM plan, seeing positive gains in headcount. Learn how the various parts came together to create growth.

Presenter(s):

Kevin Windholz Oklahoma City University