Breaking Through the Noise: Creating an Effective Communication Plan

The enrollment cliff is looming, and students and families are questioning the value of higher education. In an era of decreasing students and increasing skepticism, are your communications effectively targeting your audience and sharing your institution's story? Join us for this session where we will discuss the critical elements of an effective communication plan, including audience segmentation, setting up marketing campaigns, and collaborating with campus partners to enhance your story.

First Learning Outcome: Creating a communication plan. 

Second Learning Outcome: Implementing a marketing campaign.

Third Learning Outcome: Audience segmentation best practices.

Core Competency: Communication

Proficiency: Admissions Proficiencies

Presenter(s): 

Becky Tankersley Georgia Institute of Technology-Atlanta

Patrick Frazier Western Carolina University