How many times have you said, “I want to reach high school students earlier” or “I’d like more sophomores in my funnel?” Shifting from a junior- and senior-weighted search to one that finds students as sophomores and freshmen requires strategy, buy-in, and execution from each corner of enrollment management. Hear how one university implemented a strategy that focused attention and resources on early high schoolers and middle schoolers – all without losing sight of the incoming freshman class.
Presenter(s):
Bethany Moran Encoura
Bethany Moran Encoura
Jason Stevens Encoura
Flipping the Funnel: Shifting Enrollment Marketing to Find and Recruit Students Before the Junior Year
Category
Corporate Presentation
Description
Flipping the Funnel: Shifting Enrollment Marketing to Find and Recruit Students Before the Junior Year
Day: Tuesday, November 7, 2023
Time: 3:30 PM - 4:30 PM
Room: 502 - Cowlitz
First Learning Outcome:
Second Learning Outcome:
Third Learning Outcome:
Core Competencies: Interpretation and Application of Institutional and External Data
Proficiencies: Enrollment Management: SEM Leadership, Enrollment Management: Enrollment Technology
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)