How does your institution stand out in a sea of colleges and universities offering the same programs as you? Having a process in which you work in collaboration with your academic departments, you can create distinctive and informative value propositions for your programs. Once created, these value propositions become a tool to help your staff provide detail about your programs in a way that will help you stand out. Learn about the process of building a value proposition library at this session.

Presenter(s):

Brent Gage University of Iowa

Scott Fiddelke University of Iowa