While certain tenets of the campus experience remain steadfast, there are many ways that Gen Z engages differently in the campus experience. This session shares a case study of how re-envisioning the campus experience and developing an authentic and interactive narrative with prospective students can lead to a new level of engagement for prospective students while they are visiting on campus. Find out ways to make your campus stand out from the crowd.
Presenter(s):
Amy Hutton The University of Alabama
Andrew Tucker University of Alabama
Reevaluating the Campus Experience for Gen Z
Category
Research Track
Description
Reevaluating the Campus Experience for Gen Z
Day:
Time:
Room:
First Learning Outcome:
Second Learning Outcome:
Third Learning Outcome:
Core Competencies: Change Management, Collaborative Decision-Making and Consensus-Building
Proficiencies: Admissions: Market Analysis, Enrollment Management: Developing Enrollment Mix
Intended Audience: Significant experience in the profession, Senior management (President, Provost, Vice President, Vice Provost)